About
From Mission Viejo, CA - Crystal Kreutz, a designer and entrepreneur, has left an incredible mark on both the business world and the realm of graphic design. After spending several years in Denver, she and her husband Justin embarked on a new chapter, making the bold move to Las Vegas.
During their decade in the bustling city, Crystal's entrepreneurial spirit flourished. Together, they transformed a humble t-shirt company into a thriving six-figure enterprise, while her marketing prowess propelled a startup payment company to soaring seven-figure success. Her keen eye for design seamlessly merged with her sales and marketing expertise, resulting in captivating campaigns and billboards for renowned attractions along the iconic Las Vegas strip.
Now, residing in the Pacific Northwest with Justin and their two dogs, Crystal continues to inspire and shape the business world. Her reputation as a design expert is solid as the majority of her clients come from referrals and recommendations. She takes a hands-on approach to her businesses, constantly seeking ways to improve and grow. Despite her success, she remains humble and dedicated to her craft, continuously learning new strategies and techniques to stay ahead of the curve and deliver the best results for her clients.
LIFE ON THE COAST
by Crystal Kreutz
creative
SKILLS
SOFTWARE
EXPERIENCE
E-Commerce
EXPERIENCE
SOCIAL MEDIA
EXPERIENCE
INDUSTRY
EXPERIENCE
360 Marketing
Apparel Design
Articles/Blogs
Courses
Editorials
Funnels
Graphic Design
Informative Content
Logo Design
Photography
Pitch Decks
Product Descriptions
Sales Content
SEO Optimization
Social Media Content
Typography
Web Design
Design
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Photoshop
Canva
Figma
Other Software
Google G-Suite
Keynote / PowerPoint MailChimp
Microsoft Outlook
Slack
Wix Newsletter
ClickFunnels
Kajabi
Shopify
Squarespace
Wix
WooCommerce WordPress
Facebook
Instagram
Pinterest
TikTok
Twitter
YouTube
With over a decade of
colors, fonts & design
Apparel
Beauty
Corporate
Education
Fintech
Fitness
Healthcare
Hospitality
Real Estate
Restaurants
Small Business
Travel
Sports
Pets
WHERE IT ALL BEGAN
In 2010, Crystal made the move from Denver, CO to Las Vegas, NV, embarking on a new chapter in her life. She was fortunate to land her first job in Vegas as an executive assistant to the former CEO/Owner of the Las Vegas Mob Experience, an interactive attraction located on the iconic Vegas Strip.
During her lunch breaks, Crystal would often visit the attraction's creative office to catch a glimpse of the upcoming projects. It was there that she met her co-worker, the main writer and content creator for the attraction, who introduced her to Adobe Illustrator and Adobe Photoshop. Taking a genuine interest in her development, he patiently taught her the basics of the programs and even allowed her to take home his copy of the software so she could continue practicing on her own computer. In the following year, Crystal dedicated her evenings to experimenting with Adobe Illustrator and Photoshop. She immersed herself in the world of images, graphics, fonts, and colors, continually refining her skills. As she delved deeper into the software, she realized her growing passion for design and knew that it was a path she wanted to pursue.
However, the dynamics of the company changed when it underwent a transition in management. The teams were scaled down, and only a select few key employees were retained, including Crystal. With this change, Crystal found herself wearing multiple hats, and her design journey officially began. Under the new management, Crystal took charge of revamping the attraction's logo, creating various digital and print materials, and managing the coordination with third-party vendors to ensure they received the necessary marketing collateral. She was entrusted with the responsibility of consistently producing high-quality marketing materials to support the attraction's ongoing efforts.
What made Crystal's journey remarkable was the fact that she accomplished all of this while still learning and experimenting. She seized the opportunity to develop her design skills and applied her newfound knowledge to real-world projects. Through perseverance, determination, and her natural talent, Crystal honed her design abilities and made a significant impact on the attraction's branding and marketing efforts.
Crystal's journey is a testament to the power of curiosity, dedication, and continuous learning. Her willingness to explore and experiment allowed her to uncover a passion for design, and her dedication to self-improvement propelled her forward, enabling her to excel in her role and make a lasting impact.
JUMP START
ALWAYS ON THE ROAD LESS TRAVELED
by Crystal Kreutz
SKILLS
Leadership SKILLS
Graphic Design Web Design Brand Identity Content Writing
Articles & Blogs Social Media Content Apparel Design
Photography
I take great pride in my ability to lead with authenticity and passion. I believe that effective leadership is not just about managing people, but also about inspiring them to achieve their full potential. I strive to create a work environment that is supportive, collaborative, and inclusive, where everyone feels valued and heard. I am always willing to roll up my sleeves and work alongside my team, whether it's brainstorming ideas, providing feedback, or troubleshooting issues. I believe that a leader should lead by example and demonstrate a willingness to take risks and explore new approaches. I also understand the importance of building strong relationships with clients and teammates and I work hard to establish trust and credibility through effective communication and a strategic mindset. I believe that my ability to lead with heart and creativity is what sets me apart as a designer.
TEAM SKILLS
I truly value the power of teamwork and collaboration. I love the energy and creativity that comes from working with others to bring ideas to life. I make it a point to get to know my colleagues on a personal level and understand their strengths, so we can play off each other's strengths and work together seamlessly. I believe that building strong relationships and fostering open communication is the key to successful collaboration. I always aim to create a positive and supportive work environment where everyone feels heard and valued.
Paying People Simply®
C2GO INC.
DIGITAL WALLET & PAYMENT SOLUTIONS
FINTECH - LAS VEGAS, NV
One of Crystal's greatest achievements was taking a fintech company from startup and help turn it into a multimillion dollar success story.
She understood their target audience, identified their pain points and tailored her marketing efforts to address them, resulting in a brand that resonated with customers and stood out from the competition.
ASSOCIATE CREATIVE DIRECTOR - 2014-2017
Work included (but not limited to):
Logo
Branding
Card Design
New Account Welcome Kit
360 Marketing Campaigns
UI Design
Infographics
Pitch Decks
Business Cards
Digital and Print Materials
Logo
Card Design
Account Welcome Kit
UI Design
Pitch Decks
Digital & Print Materials
LAS VEGAS MOB EXPERIENCE /
MOB ATTRACTION LAS VEGAS
ATTRACTION - LAS VEGAS, NV
creative manager - 2011-2013
Work included (but not limited to):
Mob Attraction Logo
Hotel Banner Wrap
New Hotel Key Design
Digital Copy for Artifacts
Step & Repeats
Promotional Product Design
Digital and Print Materials
COURTESY OF Storyland Studios
Hotel Banner Wrap
Photo Credit: Fine Art America
Crystal also led the start-to-finish marketing campaigns for a few popular Las Vegas attractions, creating a buzz around the venues and resulting in increased footfall and revenue.
Her use of various marketing channels and cohesive approach resulted in a significant increase in brand awareness and sales.
Hotel Key Design
Billboard
Digital Copy
Billboard
SUMMER EDITION 2023
RECESS
by Crystal Kreutz
STRONGER THAN YESTERDAY
APPAREL - LAS VEGAS, NV / PNW
In addition to her marketing expertise, Crystal served also as Creative Director for the apparel brand Stronger Than Yesterday. For the last 12 years and alongside her husband, she has helped create a thriving online clothing company, known for its motivational apparel. Her marketing know-how has helped the company establish a strong online presence and drive sales through many of her various marketing efforts.
Stronger Than Yesterday - A t-shirt and lifestyle company for those on a journey of self-improvement. Bold designs inspired by life. Gear for risk-takers and those who never settle for mediocrity.
Designed & Printed in Oregon.
CREATIVE DIRECTOR - 2012-2022
Work included (but not limited to):
Logo
Branding
Graphic Design
Website Design
Social Media Content
360 Marketing Campaigns
Newsletters
E-deliverables
Apparel Design
Photography
Product Descriptions
@stygear
#strongerthanyesterday
APPAREL