Graphic Design

Web Design

Brand Identity

Content Writing

Articles & Blogs

Social Media Content

Apparel Design

Photography

Crystal Kreutz

PARTNER / DESIGNER

About

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From Mission Viejo, CA - Crystal Kreutz, a designer and entrepreneur, has left an incredible mark on both the business world and the realm of graphic design. After spending several years in Denver, she and her husband Justin embarked on a new chapter, making the bold move to Las Vegas.


During their decade in the bustling city, Crystal's entrepreneurial spirit flourished. Together, they transformed a humble t-shirt company into a thriving six-figure enterprise, while her marketing prowess propelled a startup payment company to soaring seven-figure success. Her keen eye for design seamlessly merged with her sales and marketing expertise, resulting in captivating campaigns and billboards for renowned attractions along the iconic Las Vegas strip.


Now, residing in the Pacific Northwest with Justin and their two dogs, Crystal continues to inspire and shape the business world. Her reputation as a design expert is solid as the majority of her clients come from referrals and recommendations. She takes a hands-on approach to her businesses, constantly seeking ways to improve and grow. Despite her success, she remains humble and dedicated to her craft, continuously learning new strategies and techniques to stay ahead of the curve and deliver the best results for her clients.

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LIFE ON THE COAST

by Crystal Kreutz

creative

SKILLS

SOFTWARE

EXPERIENCE

E-Commerce

EXPERIENCE

SOCIAL MEDIA

EXPERIENCE

INDUSTRY

EXPERIENCE

360 Marketing

Apparel Design

Articles/Blogs

Courses

Editorials

Funnels

Graphic Design

Informative Content

Logo Design

Photography

Pitch Decks

Product Descriptions

Sales Content

SEO Optimization

Social Media Content

Typography

Web Design


Design

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Photoshop

Canva

Figma



Other Software

Google G-Suite

Keynote / PowerPoint MailChimp

Microsoft Outlook

Slack

Wix Newsletter



ClickFunnels

Kajabi

Shopify

Squarespace

Wix

WooCommerce WordPress

Facebook

Instagram

Pinterest

TikTok

Twitter

YouTube

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With over a decade of

colors, fonts & design

Apparel

Beauty

Corporate

Education

Fintech

Fitness

Healthcare

Hospitality

Real Estate

Restaurants

Small Business

Travel

Sports

Pets



WHERE IT ALL BEGAN

In 2010, Crystal made the move from Denver, CO to Las Vegas, NV, embarking on a new chapter in her life. She was fortunate to land her first job in Vegas as an executive assistant to the former CEO/Owner of the Las Vegas Mob Experience, an interactive attraction located on the iconic Vegas Strip.


During her lunch breaks, Crystal would often visit the attraction's creative office to catch a glimpse of the upcoming projects. It was there that she met her co-worker, the main writer and content creator for the attraction, who introduced her to Adobe Illustrator and Adobe Photoshop. Taking a genuine interest in her development, he patiently taught her the basics of the programs and even allowed her to take home his copy of the software so she could continue practicing on her own computer. In the following year, Crystal dedicated her evenings to experimenting with Adobe Illustrator and Photoshop. She immersed herself in the world of images, graphics, fonts, and colors, continually refining her skills. As she delved deeper into the software, she realized her growing passion for design and knew that it was a path she wanted to pursue.


However, the dynamics of the company changed when it underwent a transition in management. The teams were scaled down, and only a select few key employees were retained, including Crystal. With this change, Crystal found herself wearing multiple hats, and her design journey officially began. Under the new management, Crystal took charge of revamping the attraction's logo, creating various digital and print materials, and managing the coordination with third-party vendors to ensure they received the necessary marketing collateral. She was entrusted with the responsibility of consistently producing high-quality marketing materials to support the attraction's ongoing efforts.


What made Crystal's journey remarkable was the fact that she accomplished all of this while still learning and experimenting. She seized the opportunity to develop her design skills and applied her newfound knowledge to real-world projects. Through perseverance, determination, and her natural talent, Crystal honed her design abilities and made a significant impact on the attraction's branding and marketing efforts.


Crystal's journey is a testament to the power of curiosity, dedication, and continuous learning. Her willingness to explore and experiment allowed her to uncover a passion for design, and her dedication to self-improvement propelled her forward, enabling her to excel in her role and make a lasting impact.

JUMP START

ALWAYS ON THE ROAD LESS TRAVELED

by Crystal Kreutz

SKILLS

Leadership SKILLS

Graphic Design Web Design Brand Identity Content Writing

Articles & Blogs Social Media Content Apparel Design

Photography

I take great pride in my ability to lead with authenticity and passion. I believe that effective leadership is not just about managing people, but also about inspiring them to achieve their full potential. I strive to create a work environment that is supportive, collaborative, and inclusive, where everyone feels valued and heard. I am always willing to roll up my sleeves and work alongside my team, whether it's brainstorming ideas, providing feedback, or troubleshooting issues. I believe that a leader should lead by example and demonstrate a willingness to take risks and explore new approaches. I also understand the importance of building strong relationships with clients and teammates and I work hard to establish trust and credibility through effective communication and a strategic mindset. I believe that my ability to lead with heart and creativity is what sets me apart as a designer.

TEAM SKILLS

I truly value the power of teamwork and collaboration. I love the energy and creativity that comes from working with others to bring ideas to life. I make it a point to get to know my colleagues on a personal level and understand their strengths, so we can play off each other's strengths and work together seamlessly. I believe that building strong relationships and fostering open communication is the key to successful collaboration. I always aim to create a positive and supportive work environment where everyone feels heard and valued.

High business center in metropolitan city
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Paying People Simply®

C2GO INC.

DIGITAL WALLET & PAYMENT SOLUTIONS

FINTECH - LAS VEGAS, NV

One of Crystal's greatest achievements was taking a fintech company from startup and help turn it into a multimillion dollar success story.


She understood their target audience, identified their pain points and tailored her marketing efforts to address them, resulting in a brand that resonated with customers and stood out from the competition.

ASSOCIATE CREATIVE DIRECTOR - 2014-2017

Work included (but not limited to):

Logo

Branding

Card Design

New Account Welcome Kit

360 Marketing Campaigns

UI Design

Infographics

Pitch Decks

Business Cards

Digital and Print Materials

Logo

Card Design

Account Welcome Kit

UI Design

Pitch Decks

Digital & Print Materials

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LAS VEGAS MOB EXPERIENCE /

MOB ATTRACTION LAS VEGAS

ATTRACTION - LAS VEGAS, NV

creative manager - 2011-2013

Work included (but not limited to):

Mob Attraction Logo

Hotel Banner Wrap

New Hotel Key Design

Digital Copy for Artifacts

Step & Repeats

Promotional Product Design

Digital and Print Materials

COURTESY OF Storyland Studios

Hotel Banner Wrap

Photo Credit: Fine Art America

Crystal also led the start-to-finish marketing campaigns for a few popular Las Vegas attractions, creating a buzz around the venues and resulting in increased footfall and revenue.


Her use of various marketing channels and cohesive approach resulted in a significant increase in brand awareness and sales.

Hotel Key Design

Billboard

Digital Copy

Billboard

SUMMER EDITION 2023

RECESS

by Crystal Kreutz

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STRONGER THAN YESTERDAY

APPAREL - LAS VEGAS, NV / PNW

In addition to her marketing expertise, Crystal served also as Creative Director for the apparel brand Stronger Than Yesterday. For the last 12 years and alongside her husband, she has helped create a thriving online clothing company, known for its motivational apparel. Her marketing know-how has helped the company establish a strong online presence and drive sales through many of her various marketing efforts.


Stronger Than Yesterday - A t-shirt and lifestyle company for those on a journey of self-improvement. Bold designs inspired by life. Gear for risk-takers and those who never settle for mediocrity.


Designed & Printed in Oregon.


CREATIVE DIRECTOR - 2012-2022

Work included (but not limited to):

Logo

Branding

Graphic Design

Website Design

Social Media Content

360 Marketing Campaigns

Newsletters

E-deliverables

Apparel Design

Photography

Product Descriptions


@stygear

#strongerthanyesterday

APPAREL

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